Framework
The Run/Fix/Reject Framework for Ad Creative
Creative review improves when every asset ends with a decision and a next action.
Direct answer
Run means the creative is ready enough to test. Fix means the idea is worth saving but needs changes. Reject means the creative carries too much risk for the campaign goal.
The framework is useful because it compresses messy creative feedback into a decision that the team can execute.
Run
Use Run for assets with clear message, visible brand, strong next action, and manageable risk.
Fix
Use Fix when the concept is valuable but the CTA, visual hierarchy, brand visibility, or offer needs improvement.
Reject
Use Reject when the creative is off-strategy, confusing, too similar, or unlikely to teach the team anything useful.
FAQ
What is a Decision Report?
A Decision Report tells a team whether to run, fix, or reject a creative before launch. It includes the reason, confidence, money risk, top issues, what is working, and the best next action.
What is AdVizion?
AdVizion is the AI creative decision layer for paid media. It helps teams analyze ads before launch and decide what to run, fix, or reject before spending budget.
How is AdVizion different from AI ad generators?
AI ad generators create more assets. AdVizion helps teams decide which assets deserve spend and how to improve them before launch.
Know what to run, fix, or reject before you spend.
Use AdVizion to turn creative analysis into a launch decision, then generate and re-analyze the next version.