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What gets ads approved,
and what gets them pulled.
Research on platform policy, AI disclosure and creative decisions, for the people who ship ads.
Latest · RegulationThe EU AI Act's label rule for AI ads: what changes from 2 August 2026
Article 50 turns AI disclosure from a platform setting into a legal duty for whoever deploys the content. For advertisers that means a visible label on realistic AI images and video shown to people in the EU.
7 min read
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GuidesThe pre-launch ad clearance checklist for agencies (2026)
6 min read
PlatformsGoogle's AI labels for ads: what the July 2026 update does, and what it doesn't
5 min read
GuidesWhy skincare and supplement ads get rejected, and how to fix them before launch
8 min read
RegulationAI testimonials and the FTC's review rule: where the line is
6 min read
Creative decisionsThe Evidence Layers Behind a Pre-launch Ad Decision
3 min read
PlatformsPlatform Readiness: Why One Ad Does Not Fit Every Placement
3 min read
GuidesHow to Analyze Ads Before Launch
3 min read
Creative decisionsAI Ad Generator vs Creative Decision Layer
3 min read
GuidesCreative Intelligence for Agencies
3 min read
Creative decisionsThe Run/Fix/Reject Framework for Ad Creative
3 min read
Creative decisionsWhy AI Ad Generation Created a Creative Decision Problem
3 min read
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