Glossary
Attention Heatmap
A visual prediction of where viewers are likely to look.
Direct answer
An attention heatmap highlights areas of an image or video frame that are predicted to attract viewer attention.
For ads, heatmaps are useful when paired with brand, CTA, message, and intent analysis.
Decision context
A heatmap alone does not decide if an ad is good. It becomes more valuable when connected to the campaign goal.
FAQ
What does AdVizion analyze?
AdVizion analyzes attention heatmaps, eye movement path, brand visibility, visual complexity, emotion, customer intent, CTA clarity, message clarity, competitor similarity, uniqueness, and video or audio transcripts.
What is a Decision Report?
A Decision Report tells a team whether to run, fix, or reject a creative before launch. It includes the reason, confidence, money risk, top issues, what is working, and the best next action.
Know what to run, fix, or reject before you spend.
Use AdVizion to turn creative analysis into a launch decision, then generate and re-analyze the next version.